If you own a website you have heard of SEO or Search Engine Optimization in some form or another. In the simplest terms and in the most convenient definitions, SEO is the structuring and designing of a website in order for search engines like Google to more easily index or store the contents of websites. And until recently SEO was a very technical industry that required in depth knowledge of website programming. But that has changed.
Google Dominates SEO
SEO is changing because Google is making changes to its formula or algorithm on how it ranks search results. Why should you care about what Google does to its formula? Because Google is the number one search engine in both desktop (80%) and mobile (90%) platforms.
Google Owns 80% of Desktop Search
Google on average owns 80% of all Desktop Searches and over 90% of all Mobile Searches Worldwide