SEO (Search Engine Optimization)

If you own a website you have heard of SEO or Search Engine Optimization in some form or another. In the simplest terms and in the most convenient definitions, SEO is the structuring and designing of a website in order for search engines like Google to more easily index or store the contents of websites. And until recently SEO was a very technical industry that required in depth knowledge of website programming. But that has changed.

 

Google Dominates SEO

 

SEO is changing because Google is making changes to its formula or algorithm on how it ranks search results. Why should you care about what Google does to its formula? Because Google is the number one search engine in both desktop (80%) and mobile (90%) platforms.

 

Google Owns 80% of Desktop Search
Google Owns 80% of Desktop Search

Google on average owns 80% of all Desktop Searches and over 90% of all Mobile Searches Worldwide

[Source: StatCounter]

Google Owns 90% of Mobile Search
Google Owns 90% of Mobile Search

SEO is heavily influenced by Google because it is the number one search engine in the world and in the US

SEO (Search Engine Optimization) changes constantly because Google changes its formula

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