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Marketing Research

Marketing Research Services

Marketing Research is an essential tool in a business owners toolbox today because of the constant state of change in the media landscape. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior.

Leo Marketing believes in using marketing research in order to define potential customers, identify opportunities, model consumer behavior and maximize marketing budgets.

Leo Marketing has access to multiple sources of research that can assist in defining:

  • Age / Sex / Education / Ethnicity
  • Occupation / Household Income
  • Geographic Information
  • Media Consumption
  • Internet Usage
  • Social Media Usage
  • Television Viewing
  • Radio Listening
  • Purchasing Behavior

These are the major characteristics that Leo Marketing uses when developing a clients Marketing Strategy but is not limited to these characteristics.  Our data accessibility spans from local, regional and national trends.

 

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