Traditional Media Marketing

Traditional Media Marketing is a broad category that incorporates many forms of advertising and marketing. It’s the most recognizable type of marketing, encompassing the advertisements that we see and hear every day.

Most traditional marketing strategies fall under one of the following categories

• Television
• Radio
• Outdoor
• Print
• Direct Mail

Television marketing includes broadcast and cable advertising.

Radio marketing is usually associated with local radio advertising and now may include satellite and internet radio.

Outdoor or Out of Home marketing is the use of large outdoor print or digital billboards.

Print marketing includes traditional newspaper ads, inserts, flyers and magazine advertising.

Direct mail marketing uses printed material like postcards, brochures, letters, catalogs, and fliers sent through postal mail to attract consumers.

Leo Marketing can help you navigate through the local media jungle by providing helpful and meaningful research that can identify and target your potential customers.